Ancillary revenues help improve profitability and can also be used to enhance customer experience to further merchandizing of products that are relevant to the customer and aligned to their preferences, likes and desires. Personalization provides a way to achieve this. It helps improve customer engagement and experience, while at the same time targeting the customer very effectively for both core products and services as well as ancillaries. PACE enables airlines to take a holistic view on personalization and digital transformation.
Make the right offer for the right customer through the right channel at the right time!
PACE encompasses two key components—Assessment Methodology and Ecosystem and Reference Architecture.
The PACE assessment methodology measures an enterprise along the two dimensions that influence successful delivery of personalized engagement: