Delivering Emotionally Empathetic Customer Experiences and Higher Overall Revenue for a Leading US Airline


A leading airline in the USA that serviced over 10 million passengers on its fleet of 40 aircraft annually wanted to provide a rich and seamless digital experience for its customers by redefining their travel across the channels, devices and touchpoints. Its ambitious goals were to:

  • Increase ancillary revenue through hyper-personalization based on analytics-driven customer insights
  • Handle high web traffic while maintaining security and Time-to-Market


Having delivered agile digital e-commerce platforms for over 50 airlines, we:

  • Designed and Developed the website on SiteCore CMS and .Net framework providing internationalization and localization aspects
  • Delivered complex integration with AliPay, Farelogix etc., for ancillary service pricing and co-branded card sign-up as part of booking, insurance, and trip planning processes.
  • Introduced flight shopping using Google ITA QPX 8.1
  • Provided complete DevOps and release management support along with Technical/Functional consultancy and QA across the services of Baggage handling, Codeshare check-in, Miles add/change etc.
  • Mainstreamed innovative features such as Predictive search, intuitive search filters, User profile management and simplified checkout in an attractive and SEO-friendly Ux.
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Our key focus was on engaging the end customers with ‘Emotionally Empathetic Experiences’ by sensitizing all services to the principle of ‘every customer is a segment of one’. In addition, we ensured complete automation of entire business process spectrum and continuously monitored them for performance improvement on all platforms.

  • 69% Targeted revenue derived from direct channels
  • 4% Increase in overall passenger revenue
  • 5% Increase in ancillary revenue

The Coforge Advantage

Coforge is a leading global IT solutions organization, enabling its clients to transform at the intersection of unparalleled domain expertise and emerging technologies to achieve real-world business impact. The Company focuses on three key verticals: Banking and financial services, Insurance, Travel, and Transportation. This domain strength is combined with leading-edge capabilities in Data & Analytics, Automation, Cloud, and Digital. With over 10,000 employees serving clients across the Americas, Europe, Asia, and Australia, Coforge fosters a culture that promotes innovation and constantly seeks to find new yet simple ways to add value for its clients. Learn more about us at