Enabling Comprehensive Marketing Capabilities for a US Pharmaceutical company

Synopsis

In this age of growing consumerism, Marketing is a force to be reckoned with. Having multi-channel touch points to target patients, HCP, and caregivers with personalized content can make a world of difference

About the Client

A large American pharmaceutical enterprise with a presence across the globe

Business Challenge

  • Lack of a comprehensive platform for monitoring and analysis of marketing activities.
  • Need for personalized emails for Patients, HCP and Caregiver for multiple awareness campaign.
  • Data stored in multiple systems with manual weekly and monthly data feeds.
  • Need for a multi touch program targeting patients and caregiver to provide them information related to product.
  • Manual campaign performance reporting for marketing management review.

Our Solution

  • Implemented a robust Salesforce Marketing Cloud solution including creation of users, roles, data extensions, brand logo, sender/delivery profile, setup SSO etc
  • Created HTML-based emails using content builder for patients, HCP and caregivers for brand awareness.
  • Automated all weekly and monthly data feeds by setting file drop automation in Salesforce Marketing Cloud.
  • Created multi steps Journeys targeting patients and caregiver to provide information related to product.
  • Automated campaign performance weekly report using marketing cloud analytics builder.

Delivering more value:

  • The Marketing team was able to gauge the impact and effectiveness of their marketing campaigns.
  • Customized HTML emails helped marketing professionals to improve the patients and caregiver experience.
  • Personalized email messaging helped improve the return on investment.
  • Development of multi-touch journeys helped automate and improve brand awareness.
  • Significantly reduced reporting manual efforts.
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