Intuitive user interfaces and superior performance is essential to enhance the usability of business applications which in turn provides competitive edge to an organization. To achieve that objective, an asset management firm turned to us. We enhanced the client’s existing application to facilitate day-to-day operations of their advisors and operations users. Our digital team transformed the client’s single-window, browser-based application and embedded speed, accuracy, and quality at the core of the system.
About the Client
An asset management firm, the client provides investment processing, fund processing, and investment management business outsourcing solutions to the financial services industry. It operates in different market segments including private banks, investment advisors, enterprises, and money managers amongst others.
The company was using a single window, browser-based application for the Investment Advisory Group (IAG) and Resident Investment Advisors (RIA). The application played a key role in providing information related to transactions, fund data, holding data, performance reports, statements, customer and market news, and proposal, sales, and marketing data to their customers. The company, however, was facing challenges with the application as it did not provide a single window for advisors to access information for their investors—a key requirement for an asset management firm looking to handle existing clients and acquire new clients. With growing pressure to acquire new customers, the non-availability of a proposal generation system further added to the pain of the advisors. Also, they could not access different forms—tax forms, investment forms etc.—from one central place.
Seeking a partner to support and improve the performance of this application, the company engaged with us. With our expertise in the financial industry, we implemented quick and flawless enhancements in the existing system.
We leveraged our performance engineering expertise to finetune the application, helping the company keep pace with the new requirements of the advisors. We helped them determine ways to optimize the system performance.
Our resources contributed with regular enhancements to add and revise business functionality, and provided maintenance and support for the application. The team also used a multifactor authentication system that used more than one method of authentication to verify a user’s identity for a login or other transaction.
Delivering More Value
Performance tuning of the application enabled the company to provide:
- More Satisfaction: The new enhanced application improved the overall experience of the client’s advisors and internal users.
- More Improvements: Improved application performance and usability facilitated the day-to-day operations.
- More Compliance: Multifactor authentication on Internet banking sites enhanced the overall security of the application in compliance with Federal Financial Institutions Examination Council (FFIEC) mandates.
The Coforge Advantage
By improving the application performance, we helped the client keep pace with the rapidly changing industry trends, helping them achieve their key strategic objective.