The media industry is moving toward digital as consumers gain easy access to content online and via other digital channels. This transformation, steered by technology and social change, is ensuring that media channels become more fragmented and media consumers are more empowered. Although this creates multiple revenue streams for media companies, there is a dire need for cost-reduction.
Global and digital convergence and rapid pace of change are pushing media companies to reduce their production costs and produce reliable output. They need to both streamline efficiencies in print operations and enhance their digital business.
Robotic Process Automation (RPA) offers a viable solution to media companies for streamlining back-office operations and also frees up resources for building the digital business.
Some of the examples of Media back-office processes that can be automated through RPA are: